10 Simple But Effective Ways To Make Your SEO Better

we will explore 10 simple but effective ways to make your SEO better. From optimizing your title tags to using social media

Laksshya Guptaa

4/10/20237 min read

monitor screengrab
monitor screengrab

1. Introduction

When it comes to SEO, there are a number of different factors that come into play. From keyword research to link building, there is a lot to think about when trying to improve your SEO. However, sometimes the simplest things can make the biggest difference.

In this article, we will explore 10 simple but effective ways to make your SEO better. From optimizing your title tags to using social media, these tips will help you improve your website’s visibility and ranking in search engine results pages.

SEO text wallpaper
SEO text wallpaper

2. Understand what SEO is and how it works

Before, you can implement any effective SEO techniques, it is important to have a good understanding of what SEO is and how it works. SEO stands for “search engine optimization” and it is the process of optimizing your website for search engines. SEO is not an exact science, but there are a few key factors that can significantly improve your rankings in search engine results pages.

The main purpose of SEO is to get more relevant, organic traffic to your website. This is done by optimizing your website so that it is more visible in search engine results pages. The main elements of SEO are optimizing your content, optimizing your title tags and meta descriptions, creating quality backlinks, and making sure your website is mobile-friendly. All of these should be done in order to ensure that your website is getting the most organic traffic possible.

3. Do your research and understand your target audience

Researching your target audience is one of the most important aspects of SEO. You can’t simply create content and expect it to rank in search engine results pages if it is not relevant to the people who are using the search engine. It is important to understand the people who are using the search engine and what types of content they are searching for.

Start by researching the keywords that relate to your content and get an understanding of how user intent affects keyword relevance. Also look at the types of content that work best for the keywords and the topics that are most popular for your target audience. Once you have a better understanding of your target audience, you can create content that will be more likely to rank in search engine results pages.

person writing on white paper
person writing on white paper

4. Keywords are still relevant and important

Using keywords to target specific organic search results is still an important part of SEO. Keyword research is key for understanding which terms your target audience is using and keeping up with what topics are popular for those terms.

Using keywords strategically will help your SEO optimization by making sure the content is focused on the topic the user is searching for. Keep in mind that a search engine will penalize content if the keyword density is too high or if keywords are being used improperly.

In general, use a keyword or phrase in the title of the page or post, in the opening paragraph and at least three times throughout the content. Keep in mind, however, that quality content should always be your top priority, not keyword stuffing.

5. Structure your URLs

Structuring your URLs properly is an essential part of SEO optimization. URLs that include keywords provide search engines with an extra clue as to what the page is about. Always make sure the keywords are relevant to the page, however, and avoid keyword stuffing.

In addition to using keywords, the overall structure of the URL should be kept in mind. URLs should be easy to read and understand, with a clear hierarchy for any sub pages and directories. You should also avoid using too many parameters, which can make URLs lengthy and confusing.

Finally, URLs should be shorter whenever possible. Long URLs can make it difficult for search engines to crawl and index the page, and longer URLs also mess up the search engine optimization. Try to keep all URLs concise, descriptive and as short as possible.

a computer screen with a remote control on it
a computer screen with a remote control on it

6. Optimize your title tags

Title tags are a key element of good SEO optimization. Title tags are essential because they show up in the search engine results page (SERP) as the title of your page. This gives you a chance to create an eye-catching title that entices readers to click on your page.

In order to optimize your title tags for SEO, it’s important to include keywords. Make sure to put the most important keywords at the beginning of the title; this will ensure that search engines are able to interpret the relevance of the title swiftly. Additionally, make sure to keep each title tag as specific as possible; avoid stuffing too many keywords as these can lead to keyword-stuffing penalties.

Finally, make sure your title tag isn’t too long. Try to keep the tag to no more than 70 characters, including spaces. This will ensure that your titles are displayed properly on the SERP, giving your page the attention it deserves.

7. Don't forget about meta descriptions

Don’t overlook meta descriptions when optimizing your website for SEO. Meta descriptions are short snippets that appear beneath the page title in search engine results pages. Though they don’t directly affect your page ranking, they play a key role in helping your page stand out from the competition.

A well-written meta description should include keywords relevant to the content, and be around 150-160 characters long. Additionally, try to make sure the meta description is unique for each of your pages; this will help avoid duplicate content issues. If you don’t specify a meta description, search engines may grab any text from your page and use that as the description.

So, make sure to spend some time crafting a meaningful and concise meta description for your website’s pages to give readers an insight into what your content is about. This must do more than provide information; it should also compel potential readers to click on the link. This will give you an edge over your competitors, and can result in an increase in page-views.

space gray iPhone 6 with Facebook log-in display near Social Media scrabble tiles
space gray iPhone 6 with Facebook log-in display near Social Media scrabble tiles

8. Images are Important

Image optimization plays a vital role in SEO as images often complicate a website. Images can slow down the loading time of a website; larger images will also increase the bandwidth used by the site.

Therefore, it is important to ensure that all your website images are optimized in terms of size and quality. Try to reduce the size of the images and compress them whenever possible. Using the right file format for the images can also help with optimization. For instance, PNGs are better for logos and icons, while JPEGs work great for photographs.

In addition, altering the alt tags can help add more relevant keywords for your webpage and help search engines understand the content on your website. Adding captions beneath images can also help explain the purpose of the image. When optimizing image tags and captions, make sure they accurately represent the content and use relevant keywords.

9. Optimize your website for mobile

Optimizing your website for mobile tasks is essential if you want to be successful and rank higher on Google. As over 53 percent of online visits and 61 percent of clicks are now coming from mobile devices, Google and other search engine giants are increasingly favoring mobile-friendly websites in their search algorithms.

Luckily, there are many tools available that can help you optimize your website for mobile. For instance, Google Search Console and Lighthouse can be used to quickly identify any potential speed or performance issues in your website for mobile visitors.

You should also consider simplifying your design and page layout for mobile devices. Reduce menus, consolidate content, and reduce your page size to keep users engaged longer. Ensuring the font size of your content is readable is also key. Finally, using AMP (Accelerated Mobile Pages) can also help improve the loading time of your website on mobile devices.

10. Keep an eye on your competition

Keeping an eye on your competition is essential for SEO success. Knowing what keywords and phrases your competitors are using and targeting will help you adjust your own SEO plans accordingly. You should also pay attention to their content strategy, page layout, website design, and optimization techniques.

Google Alerts are a great way to find out what’s happening in your industry, and they can be used to monitor the activities of your competitors. Other tools such as Ahrefs and SEMrush are also useful for gathering information on your competitors’ SEO campaigns.

Competitor analysis can be used to inform your own strategies and help you stay ahead of the competition. With the right tools and research, you can determine how well your competitors are ranking for specific keywords and adjust your own strategy to boost your rankings and visibility online.

11. To wrap things up

Now that you know the 10 simple but effective ways to make SEO better, it’s time to get to work. SEO isn’t a static process; it’s an ever-evolving practice. As algorithms and practices change, so does the way you should approach SEO. Be sure to stay ahead of the curve and keep up with the latest strategies to get the best possible results.

Additionally, make sure all of your pages are optimized for specific keywords, create engaging content, utilize backlinks, and check your website’s speed and performance. All of these tasks should be regularly monitored and tweaked to ensure they are providing the most value.

Finally, take the time to do some research on your competition to uncover what they are doing right (or wrong). This will help you make informed decisions and ensure that your SEO efforts are successful.